Shopify Migration, Development & Ecommerce Support
A complete Zen Cart to Shopify migration followed by custom catalogue development, independent SEO infrastructure and a focused UK shopping experience built for a sister retail brand.
Long-term ecommerce partnership
A separate programme of migration, development, search infrastructure and customer-retention work, including systems adapted from the related Regency Chess operation.
Completed work
These are recorded independently from Regency Chess, including services carried out for both stores.
We migrated the complete ChessSets.co.uk operation from Zen Cart while retaining its established domain and independent position in organic search.
Because both stores sell overlapping products, we created a dedicated AI-assisted rewriting process instead of copying Regency Chess descriptions.
We designed and developed a cleaner UK retail experience with its own presentation and merchandising approach.
We migrated and tailored the structured product system originally developed for Regency Chess.
We connected products with the correct manufacturers and brands throughout catalogue data, organisation and product presentation.
We configured ChessSets.co.uk independently despite the shared client relationship.
We configured the store within Microsoft's search and advertising ecosystem as its own property.
We implemented automation comparable to Regency Chess while keeping customers, branding and campaigns independent.
We migrated the bespoke metafield-powered filtering technology first built for Regency Chess.