International Shopify Development & Ongoing Maintenance
A long-term international ecommerce programme spanning Shopify development, custom catalogue systems, AI translation, regional expansion and growth infrastructure across 17 markets.
Long-term development partnership
From the original international Shopify migration to custom AI tools, market launches and continuous storefront development. Select any project to see the work carried out.
Completed work
Every project below was delivered as a defined piece of work. Open a project to view its scope and outcomes.
We replaced static regional websites that redirected customers to the UK store with a unified international Shopify operation.
We developed a two-stage AI system that understands specialist chess language and local commercial context rather than translating words in isolation.
We designed a flexible metafield architecture covering every major Regency Chess product type and surfaced the data through a dedicated specification interface.
We redesigned and custom coded major theme areas to move the website beyond a standard Shopify template.
We expanded the international Shopify operation into the Netherlands, Belgium, the UAE and Poland.
We created a custom search experience that understands a customer's request and recommends relevant products intelligently.
We reviewed professional audit findings, implemented the recommendations and then developed an internal auditing process.
We configured the services needed to measure performance, maintain product visibility and support paid acquisition.
We configured Klaviyo to serve multiple languages and markets with relevant automated journeys and seasonal campaigns.
Following the main redesign, we delivered a further programme of defined theme enhancements.
We built a bespoke filtering experience powered by the product metafield system.
We launched regencychess.it and integrated Italy into the existing international Shopify operation.
We launched regencychess.se as a localised, transactional storefront for customers in Sweden.
We expanded the operation into Hong Kong through regencychess.hk.
We moved the established UK article archive to Shopify and then localised it for international audiences.
We added an alternative image mode across product listings so customers can browse the catalogue in context.
We expanded Regency Chess into Denmark and Norway with dedicated local storefronts.
We transferred the long-standing American ecommerce operation while protecting the domain's search authority.
We optimised the complete product catalogue to improve accessibility, targeting and search-engine understanding.