Greco

Brand Story

Greco Guitars, founded by Kanda Shokai in Tokyo around 1960, is one of Japan’s most influential electric guitar brands. Initially inspired by Fender and Gibson designs, Greco rose to prominence in the 1970s and 1980s “lawsuit era” with highly accurate replicas that often rivaled or exceeded the originals. Famous for series like the Super Real and Mint Collection, Greco played a key role in establishing Japan’s reputation for world-class guitar craftsmanship. Produced by leading factories such as FujiGen and Matsumoku, Greco guitars remain sought after by collectors and musicians worldwide.

Timeline

Full Product Range

• Super Real Series

• Mint Collection

• EG Series (Les Paul style)

• SE Series (Stratocaster style)

• TE Series (Telecaster style)

• GO & Mirage Series (Original Designs)

• Bass Models (EB, PB, JB styles)

Other Products

• Greco Acoustic Guitars

• Greco Accessories

Reputation & Achievements

• Praised for Lawsuit-Era Craftsmanship

• Built in FujiGen & Matsumoku Factories

• Respected by Collectors Worldwide

Legacy and Impact

History and Early Innovations

Greco began by producing original and copy-style guitars in Japan during the 1960s. By the 1970s, their replicas of Gibson and Fender instruments were so precise that they became highly sought after internationally. The introduction of the Super Real Series in 1979 set a new standard for vintage accuracy, while the later Mint Collection cemented Greco’s place in guitar history. These instruments, often made in the FujiGen factory, rivaled or surpassed US-made counterparts of the era.

Innovations and Contributions

Greco guitars combined traditional Japanese craftsmanship with modern production. They used nitrocellulose finishes, high-grade woods, and custom pickups (often by Nisshin Onpa/Maxon). Greco also produced original models like the Mirage and GO series, pushing beyond replicas to unique designs. Their role in Fender Japan’s launch further illustrates their influence in global guitar production.

Impact on Music

Greco instruments have been used by professional and amateur musicians worldwide. Ace Frehley of KISS famously played a Greco Les Paul, and countless Japanese and international artists relied on Greco guitars during the 1970s–90s. Their affordability, quality, and vintage accuracy made them accessible alternatives to US brands.

Future Projects

While no longer a major international brand, Greco continues to release limited runs and special models in Japan through Kanda Shokai. The enduring popularity of vintage Greco guitars ensures their legacy, as demand from collectors and players remains strong. Greco’s influence endures through its role in shaping Fender Japan and Japan’s global guitar-making reputation.