Brand dossier / asher-guitars

Asher Guitars

Asher Guitars offers handcrafted boutique guitars and lap steel guitars with modern designs and high-quality craftsmanship. Founded by Ben Asher, the company serves professional musicians globally.

Guitar brandUnited StatesEst. 2000

Brand Story

Asher Guitars, founded in 2000 by Ben Asher in Los Angeles, California, is a renowned boutique guitar company that specializes in crafting high-quality custom guitars and lap steel guitars. Known for its innovative designs and exceptional craftsmanship, Asher Guitars has brought a modern twist to traditional guitar designs. The company is an esteemed choice for professional musicians worldwide, who appreciate the blend of unique style and superior quality that each instrument offers.

Timeline

2000

Company Founded: Ben Asher establishes Asher Guitars in Los Angeles, focusing on boutique electric and lap steel guitars.

Full Product Range

Other Products

Awards & Achievements

Legacy and Impact

🎸

Forever Changed Custom Guitar Design: Asher Guitars redefined custom guitar craftsmanship with its innovative designs.

🌍

International Renown: With a global customer base, Asher continues to impact the music industry one custom guitar at a time.

⚙️

Commitment to Quality: Maintains a steadfast dedication to superior craftsmanship and innovative guitar building techniques.

History and Early Innovations

Passionate about guitar making and music, Ben Asher founded Asher Guitars in 2000 with a vision to blend traditional styles with modern innovation. Asher's early focus on lap steel guitars quickly set the company apart, as musicians admired the distinctive sound quality and exceptional craftsmanship. This dedication to blending the old with the new laid the foundation for Asher's continued success in the boutique guitar market.

Innovations and Contributions

Asher Guitars has consistently advanced the craft of guitar making by incorporating modern materials and techniques into classic designs. The company's commitment to customization means that each guitar is a unique masterpiece, crafted to meet the specific needs and preferences of the musician. This approach has solidified Asher's reputation as a leader in boutique guitar manufacturing.

Impact on Music

Asher Guitars have become sought-after by musicians in a variety of genres, from rock and blues to slide guitar specialists. The superior quality and versatility of Asher instruments have inspired artists to push the boundaries of their music, resulting in fresh sounds and innovative uses of guitar techniques. Today, Asher's influence is felt across the music industry as artists continue to rely on its instruments to create new, memorable music.

Future Projects

Asher Guitars is focused on further expanding its customization options and embracing new technologies that enhance the musician's experience. By exploring innovative materials and digital enhancements, Asher is poised to remain at the forefront of the boutique guitar industry. Future projects aim to continue fusing tradition with cutting-edge advancements, ensuring that Asher Guitars remains a top choice for discerning musicians worldwide.

Images are presented for historical and reference purposes. Rights remain with their respective owners.